Being an Internet marketing consultant I find 4 out of 5 customer asking if I would increase their page rank. But it’s unfortunate that nowadays people only focus on their page rank & forget other important factors of ranking. Page rank is just one of those 200 factors which helps you to rank better. I agree that page rank is more important than other factors till some extent, but after all sites are made for users & it should be user friendly.

Just having high page rank with the help of huge back links is not enough. There are other factors like title,URL,Meta,etc. Now let me make this more clear with the help of this video by Shree Matt Cutts .