Many times we find SEO’s concentrating on keywords in content,meta,ect. but I don’t understand why people forget to optimize their url.

Let me make this even simpler with an example:

“A” site’s particular page’s URL is

“B” site’s particular pages URL is

Now if both the sites contain same kind of information with all other factors same. Site “B” would rank better than site “A” & further site “B” will be more user friendly.

So never forget to optimize your URL b’cos this is the simplest process in comparison to others. But a step ahead to this now it is time to think whether it is better to have keyword in URL or the path file. So let’s hear more from Shree Matt Cutts